“If youʼre looking for a writing coach, you need look no further than Laura Brown.” — Dennis Green, Director, School of Continuing Education, Columbia University
I OFFER THREE TYPES OF TRAINING FOR YOUR TEAM:
1) STANDARD WORKSHOPS 2) CUSTOM WEBINARS 3) ONE-ON-ONE COACHING
FOLLOW-UP COMPONENTS ARE AVAILABLE TO REINFORCE THE LEARNING.
ALL PROGRAMS CAN BE CUSTOMIZED AND CAN BE DELIVERED REMOTELY OR IN PERSON
"She tailored her presentation exactly to our audience…. Not only was the webinar amazing, Laura was the nicest and most sincere person to work with…. Laura explains tips on writing in respectful, memorable and helpful ways more reminiscent of a personal tutor. Our members gave her webinar great reviews and loved the tip sheet she left with each attendee." — Michelle Bono, 3CMA
Standard Workshops
Choose between a one-hour workshop and a three-hour program taught weekly for three weeks:
One-hour workshops include pre-work and follow-up
Three-hour programs include pre-work, assignments with feedback between sessions, and follow-up
Seven Steps to Successful Business Writing Designed for anyone who writes anything at work In this workshop, you’ll learn techniques to help you get through all your writing tasks quickly and efficiently, with maximum appeal to your reader
Based on my book The Only Business Writing Book You’ll Ever Need (Norton, 2018)
Seven Steps to Successful Business Writing helps you:
Pinpoint exactly what you’re trying to achieve before you write
Understand your reader’s needs and expectations, and craft a message to meet them
Ensure you’re sharing the right information with your reader
Craft concise and impactful prose
"Imagine . . . a world where every communication was clear, specific and thoughtful. In this world, not only would every individual, team and organization be more efficient, it would even be more pleasant to go to work! We can make that world a reality: all it will take is for everyone to follow the powerful advice that Laura has pulled together in this practical and concise guide.” —Alan Iny, Boston Consulting Group, co-author of Thinking in New Boxes
For more information about how this workshop can help you and your organization, e-mail us.
Fix Your Writing Fast! Designed for people who write frequently, especially on a deadline In this workshop, you’ll learn quick and practical self-editing techniques for making your prose more concise, persuasive, and inviting—and for getting the engagement you want from your reader.
Fix Your Writing Fast! helps you:
Quickly understand why problem sentences sound “wrong” and fix them quickly
Cut out jargon and junk that can kill a reader’s interest
Take prose written by others and transform it into writing that’s concise and engaging
”’Fix Your Writing Fast’…will help writers improve their craft. Laura recommends looking for three issues that weaken good prose and suggests ways to tackle them. She also offers powerful suggestions for untangling complicated passages—she doesn't just tell participants what to do, she shows them why it works. Experienced writers gain a more nuanced understanding of thorny issues, and newer practitioners receive solid, confidence-boosting advice.” --Alicia Stemper, Communication Manager
For more information about how you can help your teams make rapid improvements in their writing, e-mail us.
Get Your E-mail Opened and Answered Designed for anyone who needs results from work e-mails In this workshop, you’ll learn how to write emails that reach you audience and get action on your requests.
Get Your E-mail Opened and Answered helps you:
Strategize messages on the fly for maximum engagement from readers
Create subject lines that help readers process the message
Get your point across quickly and efficiently
Construct messages that are easy for readers to scan
Get Your E-mail Opened and Answered helps participants use e-mail to reach their audience and get action on their requests.
"At McKinsey we served a large financial company in Africa, providing a wide-ranging leadership development program that included business writing training. I turned to Laura’s excellent book "The Only Business Writing Book You’ll Ever Need" as a source for workshop content. According to the feedback we received, Laura’s materials gave the client the frameworks and templates they needed to approach all their writing tasks with confidence and to write effectively and efficiently. Any organization could benefit from Laura’s insightful, practical, and supportive approach to writing training." --Alan Cohen, talent and organization professional
For more information about how this workshop can help you and your organization, e-mail us.
Writing for Influence Designed for anyone who needs to persuade and lead at work In this workshop, you’ll learn techniques to make anything from e-mails to proposals more persuasive and impactful
Writing for Influence helps you:
Pinpoint your communication goals and sharpen the ask
Analyze the needs and expectations of your audience, anticipate potential objections, and build your argument accordingly
Choose the right structure for your argument
Select the details your audience will find most convincing
Create persuasive presentations that get results
“After working with Laura, my colleagues were able to communicate with greater clarity and confidence and tailor their messages to their audience. And the learning stuck! We got rave reviews from the folks she trained. I believe working with Laura will make anyone a better writer.” Jared Crooks, Schmidt Futures
For more information about how this workshop can help you and your organization, e-mail us.
Business Writing for New Professionals Designed for new hires in their first corporate jobs and newly promoted professionals who are looking to improve their business communication skills In this workshop, you’ll learn to communicate professionally so you can focus your energy productively
Business Writing for New Professionals helps you:
Understand relationships at work and your role in helping the organization meet its goals
Understand how poor communication can hurt the organization and your careers
Choose the right medium for communication: phone call, e-mail, instant message, or face-to-face conversation
Write professional, courteous messages to colleagues, clients, and customers
“Recent research proves that written communication skills are at the top of employers' wish lists. According to the National Association of Colleges and Employers, 73.4% of employers want a candidate with strong written communication skills. Written communication was the number three most desired quality overall, behind leadership skills and ability to work as a team member.” Inc Magazine
For more information about how this workshop can help you and your organization, e-mail us.
American Business Writing for Global Executives Designed for non-native English speakers who want to sharpen their American English professional communication skills This four-week program combines cultural analysis with advanced English learning to make you more comfortable and effective in English-language communication globally.
American Business Writing for Global Executives helps you:
Understand and adapt to American cultural norms underlying business communication
Get your point across directly, efficiently, and politely
Communicate with confidence in a global business setting
Remedy common and chronic English-language errors
Use American Idioms properly
Structure your messages for cultural appropriateness and maximum impact
“Working with Laura has made me not just a better writer, but a better thinker.”
For more information about how this workshop can help you and your organization, e-mail us.
Consulting I offer consulting on a wide variety of communication issues, including customized team training, organizational communication, e-learning solutions, and writing consulting on special projects. To discuss your organization's needs, please call Laura Brown at 212-729-6361.