“If youʼre looking for a writing coach, you need look no further than Laura Brown.” — Dennis Green, Director, School of Continuing Education, Columbia University
ALL PROGRAMS CAN BE CUSTOMIZED AND CAN BE DELIVERED LIVE OR THROUGH WEBEX.
FOLLOW-UP COMPONENTS ARE AVAILABLE TO REINFORCE THE LEARNING.
My 60-90-minute Power Workshops address the most common writing challenges in the workplace and deliver skills your staff can implement right away.
Get Your E-mail Opened and Answered E-mail is a very efficient means of organizational communication--unless people don't open or answer your messages. We're all dealing with the rising tide of e-mail: according to theRadicati Group, the average corporate employee processes 108 e-mails each day, and that number is increasing. There's fierce competition for attention in the inbox. Neglected e-mails cause confusion, delays, and time-consuming follow-up, resulting in costs to the organization in time and missed opportunities.
Get Your E-mail Opened and Answered is a fast-paced 90-minute workshop that helps participants
Strategize messages on the fly for maximum engagement from readers
Create subject lines that help readers process the message
Get their point across quickly and efficiently
Construct messages that are easy for readers to scan
Get Your E-mail Opened and Answeredhelps participants use e-mail to reach their audience and get action on their requests.
Get Through Your Business Writing Faster According to a study by theMcKinsey Global Institute, we now spend an average of 28% of our work week processing e-mail and up to 40% of our time on all writing tasks combined. Writing has become the primary mode of communication both inside and outside the organization. As the writing burden increases, it becomes harder to find time to devote to other aspects of our jobs.
Get Through Your Business Writing Fasteris an interactive 90-minute workshop that helps participants
Use their own ideal writing process to speed their writing
Use a simple, time-saving matrix to sharpen their ideas and get to the point faster
Manage e-mail, so it doesn't manage them
Get Through Your Business Writing Fasterhelps participants cut the time they spend on writing, without cutting quality.
For more information about how Power Workshops can help your teams make rapid improvements in their writing, e-mail me.
Three-Hour Intensive Workshops My three-hour intensives focus on special communication topics and teach skills that give teams a competitive advantage.
Writing in the Work World College doesn't prepare graduates for communicating at work. Smart and talented young employees usually learn the ropes of workplace communication the hard way, by trial and error. Whether it's failing to communicate important information, or using an inappropriate tone in communicating with customers and clients, their errors can be costly to the organization.
Writing in the Work World is a three-hour interactive workshop helps participants
Understand relationships at work and their own role in helping the organization meet its goals
Understand how poor communication can hurt the organization and their own careers
Choose the right medium for communication: phone call, e-mail, instant message, or face-to-face conversation
Write professional, courteous e-mails to colleagues and to clients and customers
Choose the appropriate tone and vocabulary for their writing, based on their relationship with the reader
Writing in the Work World helps new hires communicate professionally right from the beginning, so they can focus their energy productively. This program can be adapted and integrated into existing onboarding programs.
American Business Writing for Global Executives For better or worse, American business writing style has become the global standard. Even global executives with strong English language skills can sometimes be dismayed by the tone, pace, and cultural assumptions of American English. Feeling like an outsider can sap confidence, and shaky communication can lead to costly misunderstandings.
American Business Writing for Global Executives is a three-hour interactive workshop that helps participants
Understand and master tone in American-style writing
Get their point across directly, efficiently, and politely
Use American idioms appropriately
Communicate with confidence in a global business setting
Puts global executives on an equal footing with their Americanized counterparts
American Business Writing for Global Executiveshelps professionals communicate fluently in American-style business English.
To learn more about how Three-hour Intensives can bring your teams up to speed, e-mail me.
Immersion Workshops One- and two-day Immersion Workshops focus on advanced skill-building and give participants the opportunity to work on real writing projects from their jobs.
Writing for Influence You can have the best ideas in the world, but if you can't express them persuasively you won't influence your audience. All too often, organizations miss out on promising initiatives because their advocates can't make a convincing case. Managers fail to get budget for new initiatives, while technical and functional experts often don't speak the same language as the rest of the organization and can't convey the promise of their ideas.
Writing for Influenceis a six-hour interactive workshop that helps participants
Pinpoint their communication goals and sharpen the ask
Analyze the needs and expectations of their audience, anticipate potential objections, and build their argument accordingly
Choose the right structure for their argument
Select the details their audience will find most convincing
Create persuasive presentations that get results
Writing for Influencetrains writers to speak the language of persuasion so they can communicate their ideas in a compelling and convincing way.
Powerful Presentations Whether you're presenting a business case, looking for budget for a new project, or promoting a new initiative, the ability to make a persuasive presentation is at the core of building your organization and winning business. Successful presentations require more than just PowerPoint skills; they demand compelling choice of detail and a structure that leads the audience to the desired conclusion. Powerful Presentations builds on Writing for Influence and adds a second full day of presentation techniques, giving participants the opportunity to practice real presentations they're working on and receive feedback.
Powerful Presentations is a two-day experience that helps participants plan, structure, and deliver presentations that win support from their audiences.
To learn more about how Immersion Workshops can help your teams achieve the greatest possible influence with their writing and presentations, e-mail me.
Consulting I offer consulting on a wide variety of communication issues, including customized team training, organizational communication, e-learning solutions, and writing consulting on special projects. To discuss your organization's needs, please call Laura Brown at 212-729-6361.